Ruth Reichl, the food writer, editor and restaurant critic, once observed that people who say they don’t have the time to cook really just don’t have the time to shop.
To be honest, I’m not sure it was Ms. Reichl who actually said that as I have had no luck in sourcing the quote. But it sounds like something she might have written in any one of her thirty-seven published memoirs about food, cooking and the clown disguises she used when dining at expensive restaurants. If she isn’t responsible for that observation, then whoever is was spot-on. Maybe. We’ll see.
Cooking a reasonable and nutritious dinner for a family of four can be easily accomplished in less than 30 minutes. While that time frame might not allow for beef Wellington, stuffed grape leaves or a fanciful take on roast goose, it does provide for any number of tasty dishes, from flavorful pasta or rice creations and simply grilled steaks and chops, to sauteed fish and a multitude of salads and side dishes. Oddly enough, making dinner can even be faster with a slow cooker…five or ten minutes of prep and your meal cooks while you’re doing other things.
Depending on myriad factors, grocery shopping takes a while longer than cooking.
Shopping is time consuming, or at least it can be. A successful supermarket adventure might begin with the making of a list based on a menu that must be planned, even if only for tonight’s dinner. Then there’s the travel to and from the store, the searching the aisles for the items you need, the standing in line at the deli, the meat counter, the bakery section and, finally, the check-out counter. Bagging your purchases takes a few minutes, as does unloading the goods and putting them all away.
Personally, I am the antithesis of a good shopper. I abhor lists because my experience has been that when I have bothered to make one, it’s typically incomplete and then I either forget to bring it or I lose it in transit. I tend to plan meals at the grocery store, wandering the aisles in search of inspiration.
And I do this almost daily.
I live in a small town and I like the social aspects of going to the grocery store where I am likely to run into any number of friends and acquaintances, most of whom have at least a passing interest in food. I know many of the front-end employees at my preferred market, as well as many in the meat and produce departments. They take good care of me and my needs, and we share news about our families, tell each other corny jokes, gossip a bit, and talk about baseball or the weather.
Because of my dietary preferences, most of my meals begin with an animal-based protein and so I head to the very back of the store. From there it is willy-nilly from side to side: produce, dairy, and perhaps back and forth again as I detour through the aisles of dried and canned goods, the frozen foods and the bulk bins where I can purchase exact amounts of cornmeal, rice and other grains, all the while taking a flawed mental inventory of what I already have at home.
Surveys have shown that my method is both inefficient and a wasteful expense of time and energy, but since I spent the majority of day sitting in front of a computer waxing nostalgic and trying to make myself laugh, it’s not a big deal. I’ve never put much stock in surveys anyway.
So I’m trying to wrap my mind around the whole “meal kit” concept that is based on the premise that people don’t have time to shop, but do have time to cook.
There are almost-countless dozens of these delivery services vying for a piece of the meal-kit pie. Though there are variations on the same theme, the basic idea is that you use the internet to locate a company, read the menu options, decide on three meals for the family, enter your payment method, hit a button, and sit back to await the arrival of your uncooked dinner to your doorstep.
The cost of each meal averages somewhere between $10 and $12. Depending on where you live, this might be the cost equivalent of take-out, except you have to cook it.
Every ingredient (in some cases right down to salt and pepper) is pre-measured and packaged. An illustrated recipe card with detailed instructions is included. You need only basic cookware to assemble a meal for four in 30-60 minutes.
The packaging and distribution might be the scariest part of the whole meal-kit phenomenon. It is an ecological disaster. A cardboard box is lined with Styrofoam and plastic bubble wrap. It is then filled with tiny plastic boxes and bags of parsley and animal proteins and stalks of celery sitting atop pounds of plastic-encased frozen chemical substances. These boxed kits are assembled in, let’s say, New Jersey, with goods shipped in from many geographic sectors and then sent via trucks and airplanes to front doors from Bangor to San Diego.
While the “locavore” movement might have its laughable aspects, the meal kit is pure tragedy.
Many of my friends like to cook and have expressed little to no interest in the meal-kit concept. For most cooks, shopping is half the fun. Indeed, that experience of picking fruits and vegetables, proteins and cheese by touch and smell and sight goes a long way toward making the whole act of cooking–and eating–enjoyable. It’s even more fun when the farmers’ markets are up and running, and you get to visit with folks who actually raise chickens, grow sweet corn and chard, make preserves and pickles.
But meal kits are catching on, though most of the companies seem to be losing money. Grocery stores are disappearing and more than a few fingers are being pointed at Amazon, which recently bought Whole Foods.
Growing up in Chicago my mother shopped at a few stores, all within two or three blocks of our house. There was a butcher shop, a bakery, a dairy/delicatessen, and a tiny corner grocery that sold dried goods and fresh produce. That little grocery also delivered. There was a supermarket a block away that had electric doors–a first in our neighborhood. It was either an A&P or a Kroger but we didn’t shop there, although my friends and I loved playing with the automatic doors.
In 1954, there were 13,260 food markets in Chicago and its adjacent suburbs. By 1987, there were 3,630. In 2015, according to the Mid-America Real Estate Group, there were 262. The numbers need wide interpretation: in the fifties, stores were small, independent operations seen on virtually every street corner. By the eighties, the supermarkets dominated. By 2000, independent grocers had all but disappeared, driven out of business by retail behemoths that sell groceries, appliances, clothing and patio furniture.
All of this goes back to the original premise that people don’t have time to shop. I used to buy into that, but after long deliberation I’ve changed my mind.
For the sake of argument, let’s acknowledge that the average American worker spends eight hours a day on the job five days a week, with an average of five hours of travel time. For seven days a week, the average American adult spends almost seven hours–each day!–watching television and sharing cute pet videos and expressing personal outrage over or support for Trump on social media. Many Americans sleep eight hours each night.
Guess what? The average American might not have time to shop, but he or she can make the time. Sorry, Ruth.
RED BEANS & RICE
Six servings
This New Orleans classic dish has been a long-time family favorite. The prep time is about 15 minutes and the cooking is largely unattended and could be adapted to a slow cooker set on high for 5-6 hours. I made this last night. I had all of the seasonings on hand. It took less than 10 minutes at the store to buy the vegetables, beans and sausage (at a cost of less than $7), but that’s only because the meat guy Sam and I had a discussion about the bounce-throw that Cubs pitcher Jon Lester is learning to use to pick off base runners.
1 (1 lb) package small red beans
1 bell pepper, chopped
1 medium onion, chopped
4 celery ribs, chopped
1 teaspoon salt
1⁄4 teaspoon pepper
1 teaspoon thyme
1 teaspoon seasoned salt
1 1⁄2-2 tablespoons Creole seasoning
3 garlic cloves, minced
8 cups water
1 lb. smoked sausage
Soak rinsed beans overnight or cover with 8 cups water and bring to boil. Boil for 2 minutes, turn off heat and let sit, covered for one hour.
Pour out water and add 8 cups fresh water.
Chop onion, bell pepper, celery and garlic. Add to beans.
Add salt, pepper, thyme, seasoned salt, and Creole seasoning.
Cover and bring to boil. Reduce heat to medium low and cook for 2 1/2 hours, stirring occasionally. When you stir, be sure to mash some of the beans against the sides of the pot. This creates a creamier texture.
Slice the sausage into 1/2-inch pieces and add to beans. Cook for an additional 30 minutes.
Serve over hot rice.
Photography by Courtney A. Liska